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Google Wins DoubleClick Deal |
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Written by Kevin_Smith
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Tuesday, 17 April 2007 |
Google has decided to make cash payment of $3.1 billion to get hold of ad-management company ‘DoubleClick Inc,’ to amplify its existing capability to sell targeted Internet advertisements.
Both companies annunciated the agreement after the stock market closure on Friday. The directors of both companies have sanctioned the takeover that will finish up by the end of existing fiscal (2007).
DoubleClick assist customers’ place and track online advertising, comprising search advertisements etc.
Both Microsoft and Google bid for the deal, and Google won the proposal by about three times the price DoubleClick got when it went private in 2005 for $1.1 billion.
This is Google’s biggest deal in history, which thumps out the $1.76 billion transaction for online video-sharing site YouTube Inc. in 2006.
The summation of DoubleClick’s expertise and customer will assist Google’s plans to diversify further than simple text advertisements and into more multimedia offerings.
Google and DoubleClick said their grouping would present media buyers and sellers more authoritative tools for aiming and examining online ads and serving up or putting them on larger network of Web sites.
Sergey Brin, Googles’s Co-founder and president for technology said, “It has been our vision to make Internet advertising better — less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers.”
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