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Home arrow Company News arrow Toyota to create 25% of U.S. Sales from hybrid vehicles by 2010

Toyota to create 25% of U.S. Sales from hybrid vehicles by 2010 Print E-mail
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Friday, 05 August 2005
The company’s U.S. sales chief said that Toyota would create 25 percent of U.S. sales from gasoline-electric hybrid vehicles by 2010.
The company’s U.S. sales chief said that Toyota would create 25 percent of U.S. sales from gasoline-electric hybrid vehicles by 2010.

Jim Press, president of Toyota Motor Sales USA, said the automaker have hybrid editions of all its cars and trucks.

Toyota had introduced its first hybrid, the Prius car, in 1997 that leads in U.S. sales of the fuel-efficient vehicles. Toyota has 10 hybrids under development.

Last month the Toyota gas- electric models, including the Prius, the Lexus RX 400h sport- utility vehicle and a version of the Highlander SUV would provide 216.417 in total U.S sales.

Toyota has a goal of selling 1 million gas-electric vehicles a year. Toyota sold 134,700 of the vehicles worldwide last year.

Erich Merkle, an auto analyst at consulting firm IRN Inc. in Grand Rapids, Michigan said, “They can definitely achieve the U.S. target of about 600,000 hybrids a year. The big factor is going to be pricing. My assumption is as they increase volume, the cost will come down over time.”

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